Privacy Policy

Last updated: January 2025

1. Information We Collect

Demo Usage Data: When you use our interactive demo, we temporarily process your inputs (product descriptions, target audience, tone preferences) to generate AI copy. This data is not permanently stored.

Contact Information: When you request a demo or contact us, we collect your name, email, company information, and project details as provided in our forms.

Analytics Data: We use Google Analytics 4 to collect anonymized usage statistics, including page views, session duration, and general geographic location to improve our service.

Technical Data: We automatically collect IP addresses, browser information, and device data for security and service optimization purposes.

2. How We Use Your Information

Service Provision: We use your demo inputs to generate AI-powered ad copy and provide personalized recommendations through our Gemini API integration.

Communication: Contact information is used to respond to demo requests, provide customer support, and send service updates (only with your consent).

Service Improvement: Anonymized usage data helps us improve our AI models, user interface, and overall service quality.

Security: We use Google reCAPTCHA v3 to protect against spam and abuse, which may process your interaction data.

3. Data Sharing and Third Parties

Google Services: We use Google Analytics 4 for analytics, Google reCAPTCHA for security, and Google's Gemini API for AI processing. These services operate under Google's privacy policies.

No Data Sales: We never sell, rent, or trade your personal information to third parties for marketing purposes.

Legal Requirements: We may disclose information when required by law, to protect our rights, or to ensure user safety.

Service Providers: We may share data with trusted service providers who assist in operating our platform, all bound by confidentiality agreements.

4. Data Storage and Security

Data Location: Your data is processed and stored in accordance with Swiss data protection laws and GDPR requirements.

Security Measures: We implement industry-standard security measures including encryption, secure transmission protocols, and access controls to protect your information.

Data Retention: Demo inputs are processed in real-time and not permanently stored. Contact information is retained only as long as necessary to provide services or as required by law.

5. Your Rights and Choices

Access and Correction: You have the right to access, correct, or update your personal information at any time.

Data Deletion: You may request deletion of your personal data, subject to legal retention requirements.

Opt-Out: You can opt out of non-essential communications and analytics tracking through your browser settings.

Data Portability: You have the right to receive your data in a portable format upon request.

6. Cookies and Tracking

Essential Cookies: We use necessary cookies for security, authentication, and basic functionality.

Analytics Cookies: Google Analytics cookies help us understand user behavior and improve our service.

Cookie Control: You can manage cookie preferences through your browser settings. See our Cookie Policy for detailed information.

7. International Data Transfers

As a Swiss-based company, we primarily process data within Switzerland and the European Economic Area. When using Google services, data may be transferred internationally under Google's privacy safeguards and adequacy decisions.

8. Children's Privacy

pencrai.com is not intended for use by individuals under 16 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information promptly.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify users of significant changes through our website or direct communication. Continued use of our service constitutes acceptance of the updated policy.

10. Contact Us

For questions about this Privacy Policy, to exercise your rights, or to report privacy concerns, please contact us through our demo request form or visit our FAQ page. We are committed to addressing privacy inquiries promptly and transparently.

Data Protection Officer: For GDPR-related inquiries, you may contact our data protection officer through the same channels.